Job Description
Job Description
Job Description
Job Title: Performance Marketing Manager
Department: eCommerce & Performance Marketing
Reports To: SVP eCommerce and Performance Marketing
Location: Remote (EST Time Zone Preferred)
Job Type: Full-Time, W2, Salary
Role Overview The Performance Marketing Manager drives the digital marketing engine behind our eCommerce growth. This role is responsible for paid media strategy and execution across platforms like Meta, Google, Pinterest, and TikTok, while also leading email and SMS lifecycle programs that nurture engagement and retention.
Sitting at the intersection of analytics and creative, this role works closely with our content and insights teams to continually test, optimize, and scale the campaigns that connect guests to our world of spices and teas. Every initiative is guided by a shared goal: creating and sharing the experience of a more flavorful life through compelling, high-performing digital touchpoints.
Key Responsibilities Paid Media & ROAS Optimization - Own end-to-end paid digital strategy and execution across Meta (Facebook/Instagram), Google Ads, YouTube, TikTok, Pinterest, and other platforms.
- Plan, test, and optimize full-funnel ad campaigns to drive acquisition, retention, and LTV across channels.
- Proactively manage daily/weekly budgets, pacing, and bid strategies to maximize return on ad spend (ROAS) and customer acquisition cost (CAC) goals.
- Analyze performance by channel, campaign, creative, and audience segmentthen translate that into actionable testing and optimization plans.
- Develop audience strategies including lookalikes, retargeting, and interest-based segmentation.
- Collaborate with creative and content teams to brief high-performing ad assets and messaging variations based on performance data.
- Build reporting dashboards and performance insights in partnership with our eCommerce Insights Manager.
Email & SMS Marketing - Strategize, build, and execute high-performing email and SMS campaigns that support sales, new product launches, and customer retention.
- Leverage personalization, segmentation, A/B testing, and automation tools (Klaviyo, Dotdigital, Attentive, or similar) to increase conversion and engagement.
- Analyze key lifecycle KPIs (open rates, CTR, conversion, unsubscribes) and iterate accordingly.
- Collaborate with content and design teams to ensure campaigns are aligned with brand voice and seasonal promotions.
eCommerce & Marketing Collaboration - Support digital execution for new product launches, promotions, and seasonal campaigns.
- Coordinate campaign timing, content flow, and channel distribution using Monday.com and other planning tools.
- Develop and refine customer journeys across channels (acquisition to retention) and help identify gaps or drop-off points.
- Lead A/B testing and continuous improvement across creative, messaging, CTA, landing pages, and offer structures.
- Identify and test emerging platforms, ad formats, and acquisition channels to diversify the media mix.
Requirements Skills & Experience - Bachelors Degree in Marketing, Digital Marketing, or similar.
- 35 years of experience in performance marketing or digital growthideally with a B2C, eCommerce, or food/beverage brand.
- 2-3 years of experience working in an Agency environment.
- Strong command of Meta Ads Manager, Google Ads, and at least one additional platform like TikTok, Pinterest, or YouTube.
- Proven success hitting and exceeding ROAS, CAC, and LTV targets.
- Deep understanding of media buying principles, attribution models (first click, last click, blended), and funnel KPIs.
- Hands-on experience with email/SMS tools like Klaviyo, Hubspot or Dotdigital.
- Experience with testing frameworks, creative iteration, and high-volume campaign management.
- Comfortable working in analytics platforms (e.g., GA4, Shopify Analytics, Excel/Google Sheets).
- Familiar with project management tools like Monday.com; strong communicator and collaborator.
- Shopify experience is a plus.
Our Culture At The Spice & Tea Exchange, marketing isnt just about performanceits about creating and sharing the experience of a more flavorful life through every click, post, and message. As a member of our eCommerce and Performance Marketing team, youll help bring that experience to life for customers across digital platforms.
Were a team that values creativity, curiosity, and craft. From launching high-performing ad campaigns to refining the customer journey, your work will help introduce new audiences to our world of bold spices and fragrant teas. If you love data, storytelling, and growing brands that inspire connection and joy, this role is made for you.
Work Environment and Essential Function: While we will make every attempt to provide reasonable accommodation, such accommodation may not alter the fundamental requirements of the job, cause undue hardship, safety risk, or interfere with the ability to perform essential functions. We appreciate your understanding and look forward to supporting your needs within the scope of our commitment to compliance with the Americans with Disabilities Act (ADA) and other applicable laws.
TSTE is unable to accommodate sensitivity or allergy to various spices, ingredients, scents and aromas contained in our products. This is core to our business and cannot be avoided.
Core Values: - Commitment; engaged, flexible, patient, open minded.
- Detail Oriented; organized, focused, high quality.
- Reliable; integrity, dependable, authentic.
- Continuous Improvement; performance and safety awareness, goal-oriented, creative mindset, efficient.
- Enthusiastic about food and beverage.
- Teamwork; team-oriented and eager to grow within the company.
Spicy Perks: - Medical, dental, vision and other ancillary benefits.
- 401k plan + company match.
- Flexible spending account (FSA) for medical and/or dependent care.
- 100% Company paid Basic Life and AD&D insurance.
- Paid time off (PTO) during first year, following 90 days of employment.
- 7 Paid Holidays.
- Employee product discounts.
- Quarterly Create & Share, free product gifts.
- Annual Holiday Bucks with access to select personalized gifts for yourself or loved ones over the Holidays.
Equal Employment Opportunity Statement The Spice & Tea Exchange provides equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, pregnancy, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
The Company prohibits discrimination and harassment of any type.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Drug Free Workplace: The Spice & Tea Exchange is committed to maintaining a safe and productive work environment. The company policy states, all applicants must complete a drug screening test if accepting an offer of employment. Employment offers are contingent upon a negative drug screening test result.
This is a remote position.
Job Tags
Full time, Seasonal work, Local area, Remote work, Flexible hours,